The agency for aesthetic-obsessed, strategy-driven businesses.
We help you love your brand again, re-connect you with the bigger vision, and feel confident pitching and landing next-level press, partnerships, and ideal clients.
Our team is passionate about creating a brand that feels like YOU & is strategy-driven to get you quantifiable results.
My love for design started from a young age - I grew up obsessively redesigning my room, poring over fashion magazines, landing newspaper features at the age of 6 for paintings of dolphins (LOL). I have a deep passion for the arts - my mission is and always has been to make everything around me more beautiful, and so I did.
My official introduction to the design field was via the interiors industry. I was designing immersive hospitality experiences in hotels, spas, chic bars.. Using design psychology to mold how it felt to be in that space. I was creating a physical manifestation of a brand. I loved it, and I was good at it - working on multi-million dollar projects’ creative directions, attending high-profile client presentations, at my dream job in LA at the age of 21.
Working in this niche solidified for me there was more to design than beauty. These businesses were investing in their physical brand experience - and they were making massive returns. They were landing press, increasing traffic, and taking their business to the next level via strategic design. I had to know more. I went back to school to pursue a Marketing-focused MBA.
I spent 4 years sitting in Interior Architecture classes where business was never discussed, and now I sat in Marketing + Business courses where they didn’t discuss design. But I knew intuitively that the two are intimately connected.
I wanted to test the power of this intersection between design and business. I developed a concept for a female-focused product and entered both of my MBA program’s pitch competitions. I swept both competitions, landing two first place awards, over $25k in funding and a placement in a nationally ranked business accelerator program. What the judges kept telling me was that I hadn’t just built a product, I had built a brand.
It has been my mission since to hone this skill, and use it to help women in business build a visual identity that feels good to share, drives their profits, and serves as a foundation for landing high-level press, partnerships, and a roster of dream clients.
Today I use my 5+ years of interdisciplinary design and business experience to craft artful, business-driven brand identities - across logo design, creative directions, imagery, messaging, web design, and graphics, transforming 60+ businesses since we opened our doors.
Fave Daily Routine: waking up & taking my Frenchie on a walk to the local coffee shop first thing
Guilty Pleasure: Aged white cheddar, with apples + wheat thins while re-watching SITC
Favorite Books: the Universe Has Your Back & the Art of the Pitch
Playing on Repeat: Frank Ocean, SZA, Unknown Mortal Orchestra
Abbey's passion for styling is innate - she is always scouting the next trends, consuming fashion content, and curating wardrobes. Her style is chic, layered, and classic - lending to an expressive, timeless look. She is also the makeup connoisseur of our team & loves to give tips, touch-ups and tutorials on our shoot days.
Bri is a Forbes-featured brand photographer with 6+ years experience shooting. She specializes in female-founded brands, and has a unique signature style reminiscent of film. On the weekends, she loves thrifting new interiors finds, baking, and spending time with her gorgeous cat Chase.
Sydney is a specialized web developer with the capability to build responsive, custom coded websites in ShowIt, Shopify, and Webflow to name a few. She is an incredible collaborator who deeply understands entrepreneurs - she is one herself. On her days off you can find her planning her next nomadic move (most recently: Bali), or exploring new local coffee shops & restaurants.
Evie is the owner of her own branding & web design studio at the young age of 16. She is relationship-focused and enjoys creating a stellar client experience + beautiful web designs for her clients.
Looking for mentorship? Apply here.
Miranda is a trend-forward social media manager with a special interest in Instagram. She is skilled in social media strategy, and has a special knack for writing captions & proofing copy. In her free time she loves to decorate her Chicago apartment, practice her French, and enjoy the company of her giant cat, Tiny.
One part lovable, two parts troublemaker, Revy often makes cameos during our design meetings. He is a big dog at heart, and loves to play in the leaves & snack on sweet potatoes & blueberries.